That's fine, because Linux can be installed on most modern (and even older) computers, and it's actually quite easy. Sure, there are plenty of companies that offer Linux systems (such as System76, Dell, Lenovo, Purism, Slimbook, Tuxedo Computers, Vikings, Ubuntushop.be, and Juno Computers), but consumers can be turned off by the higher prices of those systems.
One of the biggest reasons for this is that it's not easy for the average consumer to head to Best Buy, Target, or Walmart, and buy a new PC or laptop with Linux pre-installed. That being said, why is it that Linux has had such a problem gaining more than a single-digit market share on the desktop? It runs beautifully and offers me stability and flexibility no other operating system offers. I've been using Linux as my primary desktop operating system for decades and have never had a problem.
That's not because it's not a viable option, as it very much is. But one area where Linux has yet to make much headway is the desktop.
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